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The Wonderful World of Tupperware ~ 1960 Tupperware Corporation
🕑 Added 2020-02-17 22:09:13 +0000 UTCmore at http://quickfound.net/
Includes a look at the process of making Tupperware.
Originally a public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).
https://en.wikipedia.org/wiki/Tupperware
Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/
Tupperware is a home products line that includes preparation, storage, and serving products for the kitchen and home. In 1942, Earl Tupper developed his first bell shaped container; the brand products were introduced in the year 1948 to the public.
The term "Tupperware" is often used generically to refer to plastic or glass food storage containers (tubs) with snap close lids.
Tupperware develops, manufactures, and internationally distributes its products as a wholly owned subsidiary of its parent company Tupperware Brands. As of 2007, it was marketed by means of approximately 1.9 million direct salespeople on contract.
In 2013, the top marketplace of Tupperware was Indonesia, which topped Germany as the second. Indonesia's sales in 2013 were more than $200 million with 250,000 sales persons...
Tupperware was developed in 1946 by Earl Silas Tupper (1907–83) in Leominster, Massachusetts. He developed plastic containers used in households to contain food and keep it airtight, which featured a then-patented "burping seal". Tupper had already invented the plastic for Tupperware in 1938, but the product only worked with the emergence of the "sale through presentation" idea, held in a party setting.
Tupperware developed a direct marketing strategy to sell products known as the Tupperware party. The Tupperware party allowed women of the 1950s to work and enjoy the benefits of earning an income without completely taking away the independence granted to women during the Second World War, when women first began entering the labor market, all the while keeping their focus in the domestic domain.[5][promotional language] The "party plan" model builds on characteristics generally developed by being a housewife (e.g., party planning, hosting a party, sociable relations with friends and neighbors) and created an alternative choice for women who either needed or wanted to work.
Brownie Wise (1913–92) realized Tupperware's potential as a commodity. She realized, however, that she had to be creative and therefore started to throw these Tupperware parties. Wise, a former sales representative of Stanley Home Products, developed the strategy. As a result, Brownie Wise was made vice president of marketing in 1951. Wise soon created Tupperware Parties Inc.
During the early 1950s, Tupperware's sales and popularity exploded, thanks in large part to Wise's influence among women who sold Tupperware, and some of the famous "jubilees" celebrating the success of Tupperware ladies at lavish and outlandishly themed parties. Tupperware was known—at a time when women came back from working during World War II only to be told to "go back to the kitchen"[9]—as a method of empowering women, and giving them a toehold in the postwar business world.
The tradition of Tupperware's "Jubilee" style events continues to this day, with rallies being held in major cities to recognize and reward top-selling and top-recruiting individuals, teams, and organizations.
In 1958, Earl Tupper fired Wise over general differences of opinion in the Tupperware business operation. Officially, Tupper objected to the expenses incurred by the jubilee and other similar celebrations of Tupperware. However, the real reason was that Tupper had been approached by several companies interested in buying him out; he felt that he would not be able to sell with a woman in an executive position. Rexall bought Tupperware in 1958.
Tupperware spread to Europe in 1960...
Rexall sold its namesake drugstores in 1977, and renamed itself Dart Industries. Dart merged with Kraftco to form Dart & Kraft. The company demerged, with the former Dart assets renamed Premark International. Tupperware Brands was spun off from Premark in 1996; Premark was acquired by Illinois Tool Works three years later...
