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1948 Oldsmobile Commercial: "Futuramic Design" (1947) General Motors
🕑 Added 2019-12-20 07:01:27 +0000 UTCmore at http://quickfound.net/
'Theater advertisements for the first all-new automobile to be placed on the market after World War II, the Oldsmobile Futuramic.'
Originally a public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).
https://en.wikipedia.org/wiki/Oldsmobile_98
Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/
The Oldsmobile 98 (spelled Ninety-Eight from 1952 to 1991, and Ninety Eight from 1992 to 1996) is the full-size flagship model of Oldsmobile that was produced from 1940 until 1996. The name — reflecting a "Series 90" fitted with an 8-cylinder engine — first appeared in 1941 and was used again after American consumer automobile production resumed post-World War II. It was, as it would remain, the division's top-of-the-line model, with lesser Oldsmobiles having lower numbers such as the A-body 66 and 68, and the B-body 76 and 78. The Series 60 was retired in 1949, the same year the Oldsmobile 78 was replaced by the 88. The Oldsmobile 76 was retired after 1950. This left the two remaining number-names to carry on into the 1990s as the bread and butter of the full-size Oldsmobile lineup until the Eighty Eight-based Regency replaced the 98 in 1997.
Occasionally additional nomenclature was used with the name, such as L/S and Holiday, and the 98 Regency badge would become increasingly common in the later years of the model. The 98 shared its General Motors C-body platform with Buick and Cadillac.
Since it was the top-line Oldsmobile, the series had the most technologically advanced items available, such as the Hydramatic automatic transmission, the Autronic Eye, an automatic headlight dimmer, and Twilight Sentinel (a feature that automatically turned the headlights on and off via a timer, as controlled by the driver), and the highest-grade interior and exterior trim...
For the first time since 1940 Oldsmobile offered totally different styling during a single model year. The top of the line 1948 Oldsmobile 98 drew heavily from the Futuramic styling concept that would be used on all 1949 Oldsmobiles. Standard equipment on 98s included a solenoid starter, fender skirts, E-Z-l rearview mirror, and foam rubber seat cushions. The 98s also included front and rear bumper guards, vacuum booster pump, plastic radiator ornament, dual horns, dual sun visors, and cigarette lighter. Deluxe equipment added front and rear floor mats, Deluxe steering wheel, wheel trim rings, rear seat armrests, and hydraulic window, seat and top controls on all convertibles. Upholstery was either broadcloth or leather. The standard tire size was 6.50 x 16. With the introduction of new postwar styling Custom Cruiser 98 was renamed the Futuramic 98. The Custom Cruiser name would be revived to denote full-size Oldsmobile station wagons in 1971. The new styling was apparently popular with a record 65,235 98s sold, exceeding the number of 90s sold in 1940 for the first time.
The following year the new styling was joined by a new engine, the now famous Rocket V8. In February 1949, several months into the model year, General Motors introduced three highly styled "hardtop convertible" coupes, the Oldsmobile 98 Holiday, the Cadillac Series 62 Coupe de Ville, and the Buick Roadmaster Riviera, the first hardtop coupes ever produced. The Holiday was exclusive to the 98 series that year. Available in four special Holiday colors, as well as four two-tone combinations, it was priced the same as the convertible, and was similarly equipped, with hydraulically operated windows and seat. Only 3,006 Holidays were sold in its first year compared to 20,049 Club coupes. Total sales reached 93,478 in 1949, setting yet another record...
