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Ivory Soap TV Commercial No. 16 "Down to Basics" ~ 1970 Procter & Gamble; 60 Second Television Spot
🕑 Added 2019-10-27 16:02:24 +0000 UTCmore at http://quickfound.net/
Originally a public domain film from the Library of Congress Prelinger Archive, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).
https://en.wikipedia.org/wiki/Ivory_(soap)
Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/
Ivory (French: Savon d'Ivoire) is a personal care brand created by the Procter & Gamble Company (P&G), including varieties of a white and mildly scented bar soap, that became famous for its claim of purity and for floating in water. Over the years, the brand has been extended to other varieties and products...
In 1840 the J.B. Williams Company in Glastonbury, Connecticut, manufactured soap under the name Ivorine. Williams decided to focus on its shaving soap and sold Ivorine to Procter & Gamble, who later renamed it Ivory.
In 1874 Procter & Gamble trademarked "Ivory", the name of its new soap product. The name was created by Harley Procter, the founder's son, who was inspired by Psalms 45:8 in the Bible: "All thy garments smell of myrrh, and aloes, and cassia, out of the ivory palaces whereby they have made thee glad."
As Ivory is one of P&G's older products (first sold in 1879), P&G is sometimes called "Ivory Towers" and its factory and research center in St. Bernard, Ohio, is named "Ivorydale".
Ivory's first slogan, "It Floats!", was introduced in 1891. The product's other well-known slogan, "99 44⁄100% Pure" (in use by 1895), was based on the results of an analysis by an independent laboratory that Harley Procter, hired to demonstrate that Ivory was purer than the castile soap then available.
Ivory bar soap is whipped with air in its production and floats in water. According to an apocryphal story, later discounted by the company, a worker accidentally left the mixing machine on too long and the company chose to sell the "ruined" batch, because the added air did not change the basic ingredients of the soap. When appreciative letters about the new, floating soap inundated the company, P&G ordered the extended mix time as a standard procedure. However, company records indicate that the design of Ivory did not come about by accident. In 2004, over 100 years later, the P&G company archivist Ed Rider found documentation that revealed that chemist James N. Gamble, son of the other founder, had discovered how to make the soap float and noted the result in his writings...
