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The Dark Semiotics of Soap Ads (Original Cut)
🕑 Added 2025-09-12 20:11:43 +0000 UTCThank you guys for supporting me here; this one is special. I first started a script for "The mythology of soap" in June 2019, but never finished it. Here it's finally done 6 years later.
In 1957 Roland Barthes wrote an essay on the mythology of soap ads in Mythologies(https://amzn.to/4ghfDyI). French soap ads in the 1950s conveyed a religious structure including ritual cleansing and purity. Fast forward to today, an you'll see our ads for cleaning products have veered into ethnic cleansing and racial purity.
Comments
Niilas
i loved the video but dont know what to do with the implications
SJ
Crazy good example of how to critically analyse media and cultural discourse! Mandatory stuff for students, researchers and journalists 👌🏾👌🏾
Rebecca Michalak
Took a break from philosophy because things were getting dark. As an American, I come back for comfort. Always hold your breath when opening the washer, because if you gasp like that you might suck a germ ghost out. Unless you use Lysol. Love your work, glad to be back.
Matt S
Karls got a sick backhand
hoppi
Insanely good stuff as always big dawg
ageOfBumFires
On the Jeanalogy of Quarrels. You should check out Raid bug commercials too, pretty much same thing, obviously humans as bugs, insect, vermin, roaches used quite frequently 😬
James Aydelotte
Soon the democrats will be the germs- thanks to Charlie Kirk…
P B
You start slowly and then you shake the jar. Last minutes are absolutely devastating. You achieved what you wanted. This is scary. Leaving me angry and in pain.
